CMN 2173 Lecture Notes - Lecture 6: Fetal Alcohol Spectrum Disorder, Dysphoria
4 Jul 2018
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1. Guest Lecture – FASD Prevention
CMN2173 – Advertising & Society
Wednesday, July 4th
Guest Lecture
FASD Prevention
oFetal Alcohol Spectrum Disorder
Most prevalent preventable development disability in Canada (3%)
Only 10% show physical dysphoria
Usually displayed in the news as for example: the cause of
misbehavior of teens who have been adopted and have it
oBring about a lot of negative self-thought
Birth mothers do not intentionally cause FASD
oMay be unaware of pregnancy
oMay be poorly informed about danger of alcohol during
pregnancy
oMay suffer from addiction and lack support to quit
Prevention of FASD
oObjective: reduce rates of FASD
oTypical methods: fear inducing messages
Guilt, shame, stigma,
Results in increase addiction levels and adoption
Challenge is discouraging women to drink while pregnant, through
support rather than scaring/shaming them
oWomen should be allowed to do what they want with their own
bodies, but must be educated about the consequences of
drinking while pregnant
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Fasd prevention: fetal alcohol spectrum disorder. Most prevalent preventable development disability in canada (3%) Usually displayed in the news as for example: the cause of misbehavior of teens who have been adopted and have it: bring about a lot of negative self-thought. Birth mothers do not intentionally cause fasd: may be unaware of pregnancy, may be poorly informed about danger of alcohol during pregnancy, may suffer from addiction and lack support to quit. Prevention of fasd: objective: reduce rates of fasd, typical methods: fear inducing messages. Results in increase addiction levels and adoption. Fasd and scares them into thinking this is unavoidable for them. How it should be discussed: we should move away from a moral view, fasd is not %100 preventable, language matters. Harm reduction approach: small steps matter ad tells women that everyday they avoid drinking, will help them and their child.
