CMN 2181 Lecture 7: CMN2181 - Verbal Communication and Culture. Oct. 18
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CMN 2181 Full Course Notes
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Document Summary
Define verbal communication: verbal codes refer to spoken or written language, they comprise of a set of rules governing the use of words in creating meaning, different languages have different rules for ordering words to create meaning. Components of language: phonology: organization of sounds in a given language, morphology: the combination of basic units of meaning, semantics: the study of meaning of words, syntax: the study of grammar and structural rules. The sapir-whorf hypothesis: there are 2 versions of this hypothesis, linguistic determinism: the way one thinks is determined by the language one speaks, linguistic relativity: linguistic characteristics and cultural norms influence each other. Language provides the conceptual categories that influence how its speaker"s perceptions are encoded and stored. An illustration o the sapir-whorf hypothesis: in china, the chinese language has no single words that are equivalent to english words.