CMN 3144 Lecture Notes - Lecture 6: Distracted Driving, Pathos, Social Actions
20 Oct 2017
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Objectives and readings: chapter 5 & 7, public opinion, the strategic functions of public relations cont"d, issues monitoring & management, midterm next class: nov 2nd. ; don"t yet know there are other people out there who agree with ones" values, beliefs, and attitudes: ex: hilary"s campaign lost due to ignorance to these publics. The persuasion chain: fairly self-explanatory process of the differences between and functions of each. The persuasion chain: public sphere: habermas" notion of the public sphere. 3: where we are engaged in public relations (the middle) Pr as issues management: pr has to keep its finger on pulse of public opinion, through research (ch. Etc: out-takes: (reception) measure audience comprehension, attention, and retention and recall. 6: focus groups: not generalizable but are suggestive about people"s attitudes and behaviours, survey types, non-probability convenience sampling, probability much more accurate reflection of public opinion but much more expensive and time-consuming (must be used selectively)
