SOC 1105 Lecture Notes - Lecture 4: World Trade Organization, Personal Affairs, Collective Behavior

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Collective behaviour and social movements: social movement: organized activity that encourages or discourages social change. It also discourages social change: collective behaviour: activity involving a large number of people, often spontaneous, and usually in violation of established norms. Other forms of collective behaviour include mobs, riots, and crowd; rumour and gossip; public opinion; fashions and fads; panic and mass hysteria: it was hayday for sociologists in the 1960s with the civil rights movements, etc. Studying collective behaviour: collective behaviour is difficult to study for three reasons: It is diverse: involves a wide range of human action. As in the case of crowds and riots. another despite being spread over a large area. Examples of this type of collective behaviour include rumours, public opinion, and fashion. People in collectivities have little or no social interaction. Collectivities generate weak and unconventional norms: collectivities differ from the familiar concept of social groups in three ways:

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