SOC 2104 Lecture Notes - Lecture 12: Sexual Diversity, Media Consumption

• School: University of Ottawa
• Department: Sociology
• Course: SOC 2104
• Professor: Adolphine Y.Aggor- Boateng

Document Summary

The media as socializing institution: media are institutions and are therefore gendered, all institutions, reflect existing gender differences and inequalities, construct gender differences, ep(cid:396)odu(cid:272)e ge(cid:374)de(cid:396) i(cid:374)e(cid:395)uality (cid:271)y (cid:373)aki(cid:374)g those diffe(cid:396)e(cid:374)(cid:272)es see(cid:373) (cid:858)(cid:374)atu(cid:396)al(cid:859), (cid:374)ot produced. Media target different groups with different messages, assuming prior existing differences. Media have gendered genres that construct gender by offering models of man/womanhood. The media are one of the five primary institutions of socialization. Only primary institution of socialization based on mediated communication (not direct communication or personal interaction) Media comprise many forms; more complex than other institutions of socialization. The medium is as important as the message it conveys. There are immense variations within each medium (cid:858)his(cid:859) a(cid:374)d (cid:858)he(cid:396)s(cid:859) media: sepa(cid:396)ate a(cid:374)d u(cid:374)e(cid:395)ual. Women have more choice (in that they can consume male media with less severe penalties) This is pa(cid:396)tially (cid:271)e(cid:272)ause (cid:858)his(cid:859) is (cid:272)o(cid:374)side(cid:396)ed (cid:271)ette(cid:396) tha(cid:374) (cid:858)he(cid:396)s(cid:859) This is the production of inequality at work.