SOC 2109 Lecture Notes - Lecture 8: Pluralistic Ignorance, The Keg, Social Proof

• School: University of Ottawa
• Department: Sociology
• Course: SOC 2109
• Professor: Sam Alvaro

Document Summary

Each member of society is taught the rule of reciprocation, and about the social sanctions and erision applied to those that violate the rule. There is a general sense of distaste for those who do not make a effort to give in return and society has developed a number of negative terms to define such a person. Our nearly obsessive desire to be (and to appear) consistent with what we have already done. Consistency is valued and has been associated with personal and intellectual strength. Inconsistency is undesirable, and can lead others to perceive the person as confused, two-faced, or mentally ill. Consistency can function as a automatic response so that instead of closely considering the issues, facts, or circumstance, we use our consistency tape to respond as we have a some pervious time. Have to come to a standardized population that knows that it is. Tv exclusively is a key factor for determining class.