CSC490H5 Lecture Notes - Lecture 2: 5 Whys, Observer-Expectancy Effect, Briey
Document Summary
Discuss ux research methodologies and tips on how to e ectively do user research. Discuss data analysis and experience maps, with a demo of how to create one. Explore and de ne the problem you"re going to deal with, and plan research experiment(s). When you want to know someone"s status (e. g. employment status, student year, etc. ) feel free to ask a closed-ended question for this. Closed-ended questions are also good for getting quantitative data (another example is ratings on a likert scale). When you want to know more details and context about someone"s experiences, go with open-ended questions. Responses will give you much richer details (but may be harder to analyze). Ask about things done recently or regularly (memories are faulty, and people are bad at predicting the future!) Ask neutral and non-leading questions! e. g. you want to know how important a feature is. It subconsciously suggests the user should like the feature.
