MGM101H5 Lecture Notes - Lecture 7: Psychographic, List Price, Marketing Strategy
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MGM101H5 Full Course Notes
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Document Summary
Not just the console itself, but more about the bundle and things it ofers. Pricing plays a major role: what should price be, what prices will customers accept at most, what will the cost be, is a way of sending a message to marketplace about your brand, your posiion in the market. Evoluion of markeing: producion era; up to early 1900s, selling era; 1920s 1950s. How do we get consumers to choose our products instead of others: markeing concept; 1950s 1990s, customer relaionship management era; 1990s+ Npo prosper from markeing: use markeing to raise funds, poliicians use markeing to gain votes, npo is very compeiive for donaions, volunteers, and help. Markeing mix: 4 ps; price, product, place, promoion, product. Arjun nigam: deine the quesion, collect the data, analyze the data, choose best soluion and implement. Secondary data: informaion that has already been compiled by others and published in journals and books or made available online.
