MGT252H5 Lecture Notes - Lecture 4: Automobile Layout, Wa People, Selective Exposure Theory
Document Summary
Motivation force that drive person to seek satisfaction of the need. Perception process by which people select, organize and interpret information. Learning changes in an individual"s behaviour arising from experience. Beliefs descriptive thought about something (i. e. cars that have rear wheel drive are worse in snow) Attitudes person"s consistently favourable or unfavourable evaluations and feelings towards something (i. e. belief supported based on experience) A motive is a need that is suiciently pressing to direct a person to seek satisfaction. Maslow ordered needs based on how pressing they are to a consumer. A person will satisfy must pressing need irst (i. e. hunger) Once that need is satisied, the next most important need will be satisied. Perception is the process by which people select, organize and interpret information. Cognitive costs (customers given too many choice article): Jam was sampled with 6 choices, 40% tasted, 30% purchased. With 24 choices, 60% tasted and only 3% purchased.
