VCC236H5 Lecture Notes - Lecture 3: Mass Production, Viktor Frankl, Ladylike

• School: UTM
• Department: Visual Culture and Communication
• Course: VCC236H5
• Professor: Cheryl Thompson

Document Summary

Mode(cid:396)(cid:374)it(cid:455)"s 3 ruptures: 1) industrial revolution (1830-70s, mass production, advancements in packaging, alienated labour, 2) psychanalysis, freud, search for meaning, 3) wwi, technological achievements, enabled mass death (cid:862)p(cid:396)og(cid:396)ess(cid:863) is de(cid:271)atea(cid:271)le. Industrial revolution rupture 1: sir richard arkwright, spinning machine manufactured (1769 patent) enabled processes to become automated. Fordism: henry ford, american, who founded ford motor company, detroit 1903. #2: pleasure principle; we all have drive for pleasurable things (food, sex, entertainment, lives are governed by these unconscious desires; infants act solely on this impulsive principle, adults are conditioned to repress them. 1907: advertised for tired workers; associate with having a break and relaxing; re- experience that feeling every time you drink it; nostalgia, real signs of change in advertising becoming an industry in 1880 and 1890 (raymond. Marlboro ads in 1920s: ta(cid:396)ted as (cid:449)o(cid:373)e(cid:374)"s (cid:272)iga(cid:396)ette, ad(cid:448)e(cid:396)tised as (cid:862)(cid:373)ild(cid:863) o(cid:396) (cid:862)sli(cid:373)(cid:863) despite (cid:271)ei(cid:374)g the e(cid:454)act same cigarette as every other for men.