MDSA01H3 Lecture Notes - Lecture 5: Roland Barthes, Doric Order, Binary Opposition
Document Summary
Rhetorical analysis = its all about meaning, media producers use symbols and meanings. Rhetoric: the use of symbols by humans to influence and move other humans. Generate affect at the end of the day we talk abut manipulation!!! The entire point of entertainment industry is to manipulate our feelings! Semiology: a science that studies the life of signs within society. One of the key figures of semiology is: ferdinand de saussure. Two things we need to know is the signifier=that is the thi(cid:374)g that"s represe(cid:374)ti(cid:374)g the sound or image. And signified= that is the concept of itself. Characteristics of signs (the meaning of the sign is dependent on the cultural or social context) Linear (read in relation to one another) Difference (something is one thing because it is not another thing this mask picture represents many different meanings. The connection between the signifier and the signified. Is (cid:374)ot i(cid:374) a (cid:862)(cid:374)atural relatio(cid:374)ship (cid:862)(cid:449)here meaning is given.
