MGMD02H3 Lecture 6: JDM – Session 06
Document Summary
The adult fade: the order in which you ask questions matter (was there more crime now or a year ago or vice versa) Second city: (cid:862)tha(cid:374)k (cid:455)ou for (cid:272)o(cid:373)i(cid:374)g(cid:863) e(cid:373)ail e(cid:454)te(cid:374)ded the peak e(cid:374)d. M(cid:272)d"s big ma(cid:272) ad: the reason why you are so distracted is because big mac grabs your attention, big mac transforms/changes people. Choosing among options: do i like chocolate more than vanilla (you will pick it every time, rocky road is more desired because of chocolate. I can tell you what i prefer but when i walk into the store my decision may change based on the choice set and method of comparison (am i choosing chocolate and rejecting vanilla?) Choosing among cameras: 3 cameras, which one will you choose. Pen or cash: decoy effect, no one wants the bic (it is trash), bic makes the nice pen look way better, boosting the preference share (shifts preference)
