PSYB04H3 Lecture Notes - Lecture 5: Observer-Expectancy Effect, Sampling Frame, Convenience Sampling

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Opinion poll about party in power tells you how much support there is for each party and whether they went up or down; good basic info but doesn"t talk about the kinds of questions asked. Can ask about attitudes; needs, desires, interests; behaviours and behavioural intentions; demographics (gender, status, political a liations, etc. ) Decriminalizing marijuana: variable is support for marijuana use and it"s operationalized by these 3 questions. Rst, second, third, fourth; yes/ no questions; anything in which you have options and you have to pick one of them. Negative end and positive end need to be labelled, so like you could put strongly agree and strongly disagree at the ends. Leading, loaded, or overly dramatic you"re a survey to get a speci c result: bad questions. Dichotomous response categories: e. g. i always recycle; yes or no, a scale should be used instead because nobody always recycles but people might recycle a lot, rarely, sometimes, etc.

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