ECO101H1 Lecture Notes - Lecture 2: Unintended Consequences, Sunk Costs, Marginal Cost

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ECO101H1 Full Course Notes
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ECO101H1 Full Course Notes
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Announcements: hart house investor"s club sept 21st 6pm. + next best alternative(dollar amount or value assigned by you) . [review] o. c. of an action is what you forgo by not taking the best alternative action. > you have to identify what is the next best alternative! !if the oc of taking an action is high, you are less likely to take the action. Rational decision making undertake activity if marginal (additional) benefit exceeds marginal (additional) cost. Insights: include all opportunity costs, ignore sunk costs. Sunk costs fixed costs; costs which are incurred whether or not action is taken. Insight only relevant costs are those which can avoided if the action is not taken. Marginal benefit of attending a concert: (both jack and jill) Jack buys one week in advance, jill plans to buy on day of concert. The subway breaks down, and jack face an unexpected cost: for a taxi.

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