ECO100Y1 Lecture Notes - Lecture 9: Monopoly Price, Price Discrimination, Regional Policy Of The European Union

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Objective: encourage research and development, protect consumers from monopoly prices. Policy: grant patent protection (monopoly), but for limited period of time. Period of patent protection: consumers pay monopoly price (pm) After patent expires: legal barrier to entry is eliminated and consumers pay competitive price (pc) *look at figure above for pm and pc. When patent expires: market becomes perfectly competitive, economic profits, in long run, are zero (no barriers to entry) No: these firms are maximizing profits by using price discrimination. Price discrimination: sell same product to different customers at different prices: a strategy to increase profits, requires that seller be able to "segment: its customers. Potential market: 1000 adults willing to pay and 2,000 willing to pay . Cost to dry-clean a shirt: mc = atc = . Strategy 1: set a single price for all customers. P = : profits ( - ) * 1,000 = ,000.

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