GGR252H1 Lecture Notes - Distance Decay, Voronoi Diagram, Centroid
Document Summary
Not entirely sure what boundaries you use- what is it closest to? (constriction line); which ever line is closest to y you should use. What if there are not other centers- jut extend the lines outwards. We are looking at the supply points and the competitors; based on the boundaries of the lines of indifference. Supply and demand- market boundary look to the appendix of text. Centroid proportion grid- to deal with partial cts. The bi-sectors, to extend the lines till they meet other lines; build up a set of polygons and figure out the market in each. Trade and service area analysis: service area- hospital etc, locations, trade areas in the city/where with the city, which site within the market area (site selection) Normative models: thiesen polygon (distance/proximity, converse breakpoint method (distance and size/attractiveness)- simple gravity model, huff model (distance, size and probability)- gravity model. Behavioral models: market penetration techniques (applebaun) costumer spotting.
