HIS271Y1 Lecture Notes - Lecture 15: Consumer Debt, The Flapper
Document Summary
The roaring twenties: the rise of mass consumption and culture. By 1920s, emergence of true modern society. Resembled more modern society we have today (cid:1005)9(cid:1006)(cid:1004)"s us population. First time ever, over 1 million people in us. Ww1 changed the economy tremendously, more industry, better transportation, mass market, industries turned out more consumer goods. Wanted to forget the troubles and embrace pleasure consumerism. America changed greatly mass consumption and materialism. Sales bring down costs, sales higher, cycle repeats itself. Key innovation of the 1920s: modern advertisement, the colorful ones were very appealing images in the 1920s (color, individuals, food, women dressed up, etc. ) Credit emerged, increase credit helped people pay for products. Encouraged people to buy now, pay later. Radio changed and became this massive media. Conveyed american culture to large amount of audience. By 1930s, fdr was the first president on the radio, to soothe the american people that the government is doing their job.
