PSY100H1 Lecture Notes - Lecture 7: Spatial Memory, Sketchpad, Classical Conditioning

• School: UTSG
• Department: Psychology
• Course: PSY100H1
• Professor: Ashley Waggoner Denton

Document Summary

!attention is the first step in retrieving information! But, it is also limited and selective, we choose what to pay attention to. Parallel: pop out effe(cid:272)t, you"re sear(cid:272)hi(cid:374)g for something that is different from everything else, because it is different, it grabs your attention. Encoding phase: info is acquired and processed into a neural code that the brain can use (taking in info and coding it so our brain can understand it) Storage phase: the retention of encoded info (info is saved and sits in our brain for later use or to be thrown away) Retrieval phase: recalling or remembering the stored info when we need it (recalling the memory and info for when we need to use it, accessing it at a time when it will be useful to use) Sensory memory: info that only lasts for an extremely brief time, not even consciously aware of it.