PSY100H1 Lecture Notes - Lecture 9: Jeffrey Sachs, Personal Distress, System Dynamics
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Select specific cues for us- if find don"t need to process reality; allow top-down processes fill in blanks and assume reality is the one we believe in: manipulate people (and yourself) through using top-down processes against them. Triggering top-down processes for people (activating nodes) all the time implicitly- unavoidable: anytime you communicate (sound of voice, body language, way you dress, etc. ) Persuading turkeys (see bob cialdini"s book: influence: science and practice) Social psychology of interpersonal influence- took literature in social psychology and looked at its implications of influencing other people. Science of communication: we"re all turkeys- automatized behavioural sub routines (influence us) engaged by various triggers how to engage people"s sub routines. Much of persuasion is learning how to pull the triggers that already exist in most people through socialization processes (what triggers other people is what triggers us to behave in certain way)