PSY270H1 Lecture Notes - Lecture 10: Pay Television, Phineas Gage, Stomach Cancer
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PSY270H1 Full Course Notes
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Insight problems and functional fixedness: overconfidence, conformational bias and high sight bias, neural basis of thinking. Decision making and theories: decision making is the reasoning about choices under conditions of uncertainty. Normative theories in decision making are theories about ideal performance under ideal circumstance. In expected utility theory we try to maximize utility . < is not worth it, except maybe if it involves games. Under many situations, utility theories do not fully describe decision making. Factors influencing decision making: framing of outcomes or questions. Example: how a doctor presents a suggestion to surgery, or how commercials are presented these help us make decisions: framing effect: the same information presented differently can affect people"s choices. Problem 1: positive frame: the outbreak of unusual disease is expected to kill 600 people. If program a is adopted, 200 people will be saved.
