PSY320H1 Lecture Notes - Lecture 13: Toothpaste, Theory Of Reasoned Action, Twin Study
Document Summary
Implication of subliminal exposure study behavior: method, results, theoretical implications of chinese couple study and what were criticism, theory of reasoned action vs theory of planned behavior. Psychological reactance theory: reactance: elimination of an available option creates a need to restore the lost option called. Mere exposure: method: participants saw novel stimuli (turkish signs, chinese characters, and unknown faces) with different frequencies. Participants rated for each stimulus how much they liked it: result: liking increased with the frequency of presentations, theoretical implications: simply being exposed to something several times increases positive attitudes. Heritability: twin studies reveal attitudes are influenced by genes, sensory structures, body chemistry. Biased learning from exploration: the way we choose to interact with the world shape what we learn, exploration: creating new knowledge, exploitation: using prior knowledge. Iow: to predict specific behaviors, measure specific aptitudes and to predict general behaviors measure general attitudes.
