PSY435H1 Lecture 2: Lecture 2.docx
Document Summary
Marketing is behavioural redirection different from applied social psych. The hope for the env movement has been that if you can get people to start making some changes, then this will feedback. Attitudes can also come from behaviour: attitude behaviour: make change in behaviour, start to make it a part of your attitude. Attitude behaviour: positive behaviour lead to positive attitude; once you get the ball rolling, it will snowball and get bigger (foot-in-the-door effect) The envt movement was about getting this ball rolling. 1980s was hugely into recycling behaviours slowly shifted society into envtal thinking: society becomes a little more open, and a little more green, problem: this takes time! And nature isn"t waiting around for us to figure it out! 4-5 yrs ago, the suzuki movement: send fluorescent lightbulbs to houses and told them to put it on porch: sends social signal that this is acceptable. This incremental feedback approach is not sufficient to save envt on time.
