PSY435H1 Lecture 2: PSY435 Lecture 2 Notes.docx
Document Summary
Ss522 ta tues 1:30-3:30 justin. Trying to figure out how best to manipulate them: cbsm still involve manipulations. Difference is more to build a relationship with your population. Trying to engage them as partners in your campaign. A reciprocal active entity: cbsm, eventually you won"t be needed anymore. Should be able to step back and let it run its course. people: working with the people and marketing to the people, can operate with no hidden agenda. Impact vs. probability chart (going to be needed in the assignment). Turning off lights, high probability to be changed, low impact. Energy efficient appliances, low probability, high impact. : organizations often go after the high impact, low probability options, go after low impact, high probability. Reason behind it is the different types of people in the population. 3 types of people (non-linear elements): mavens knows lots about something. Connectors people who are connected to lots of different people.
