PSY435H1 Lecture 3: PSY435 Lecture 3 Notes.docx
Document Summary
Certain frames appeal you are acting on. more to certain networks: when a person changes, they have an influence on the people around them, think interdependently. Not independently: elephant rider analogy in context of behaviour change we usually forget about that they are on a path context is really important. The starting point for most people is the rider, the rational being who can make decisions about what is going to happen. The elephant is more powerful than the rider. If the elephant feels the need to, it can do whatever the hell it wants. Spend time communicating with the rider, you are not talking to the emotions. If you go against the social norms, freaking out the elephant: popcorn study medium sized bucket, larger than anyone would want to eat. When people given huge bucket, ate 53% more terrible popcorn than the medium.
