SOC200H1 Lecture Notes - Lecture 6: Distilled Beverage, Meh, Domestic Violence
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Ideally, the sample comes from your population of interest. The collection of data via surveys is a dorm of observation. The western world is suffering from survey fatigue: many people are bombarded with surveys, getting harder and harder to get people to respond to them. To generalize the findings from the sample to the population of interest. Sample frame: a customer list of a certain company. Survey from a representative sample (produce accurate generalization): selecting people randomly through a computer out of the sample frame. Survey from a non-representative sample (produce inaccurate generalizations) Appropriate for all three main types of research- descriptive, exploratory, explanatory. Good for when researchers want to know something about a population that is too big to observe directly. Excellent for measuring attitudes and orientations in a large population think of political polling. Which examples don"t work very well: strongly disagree, disagree neither agree nor disagree, agree, strongly agree.
