SMC219Y1 Lecture Notes - Lecture 12: Traffic Reporting, Arthur Asa Berger, Instrumentalism
21 Nov 2017
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Ideas are opposite of mcluhan message) is the key to what is being said, not the medium: message is much more important than the medium (at odds with mcluhan). His evidence, if the medium was more important, we would not choose one message over another but we do. The medium doesn"t dictate what we watch: 2nd evidence, we get the same messages from the same medium at different time periods and we encounter them differently. Every message falls into these categories and often, they messages are a combination of these. The combination influences the meaning attained from them: pragmatic, practical information, weather, news, traffic report. Strictly to give information: expressive, convey mood or expression, movies that convey moods and expression, objective, creates own reality, complete fantasy, and does not reflect reality. Inferential analysis depends on who you are, where you stand in deconstructing the message.
