BIOL 2070 Lecture Notes - Lecture 4: Marketing Mix, Contingency Table, Customer Engagement

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Student: __________________________________________________________________________: which of the following is not one of the historically referred four p"s of marketing? (cid:160)(cid:10) (cid:160)(cid:10) E. (cid:160) promotion (cid:160: a traditional pillar of marketing, _______ has since been replaced with the (cid:160)(cid:10) word communication. (cid:160)(cid:10) E. (cid:160) promotion (cid:160: a traditional pillar of marketing, _______ has since been replaced with the word distribution. (cid:160)(cid:10) (cid:160)(cid:10) E. (cid:160) promotion (cid:160: traditionally, marketing textbooks and marketers have been trained to think of the marketing mix around four concepts from a _______ approach. (cid:160)(cid:10) E. (cid:160) client-centric (cid:160)(cid:10) (cid:160: an alternate view is to think of a successful marketing effort as including these areas, but to design it and (cid:160)(cid:10) build it with a more _______ slant. (cid:160)(cid:10) E. (cid:160) client-centric (cid:160: when thinking about product positioning and product strategy, the key is to think about how the product and/or service offers to the ______ the best solution in the face of competitive alternatives. (cid:160)(cid:10)

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