Geography 2144A/B Lecture Notes - Lecture 9: Hotline Bling, Travel Agency, Target Market
11 Dec 2017
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A mental state is what is being marketed. A place where you can get lost in temporary space. Website that allows direct consumer marketing/sales and guidelines. Used to be travel agents, no available on the internet. Cruise critic summation of user imputs consumer marketing/sales and guidelines: package inclusive tours, travel agent does planning for you, everybody has their own website. Used to be hard copy brochures online field guides. Colorado marketing is very general/generic (government site) Resorts: steamboat, keystone (western experiences (because its what colorado markets), wildlife, bison), telluride: people who already ride horses (lots of terrain, people not from the states, want to have a cowboy experience. How to market a niche tourism: marketing of operated) Feature real people, not hollywood actors, the target. Example of how a small community can find a niche with creative marketing, and can sustain itself (2 mil). 82% on incoming tourists are on the internet.
