History 2134A/B Lecture Notes - Lecture 5: We Love You Beatles, Mario Savio, Ringo Starr
13 Dec 2016
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HISTORY 2134 READING NOTES
CHAPTER 5: THE TIMES THEY WERE A-CHANGIN’ (1964-1967)
WE LOVE YOU BEATLES OH YES WE DO
- Rock was radically transformed:
o New genres, creators, fans, mediators
- Beatlemania – early 1964 – well planned invasion
o Cultural revolution
o Fab Four
o Country in emotional state at their arrival
o Vocal radio DJs
- Campaigns
o The band itself
o Look
o Accent
- Ed Sullivan Show
o Drew the largest audience a TV had amassed to date
o Covers of rock n roll hits
o Mid 1950s rock n roll
- Band = visually exciting
- First concert – Washington, DC
- The Beatles i Aeria
- A Hard Das Night
- April 1964
- Manager – Brian Epstein
o Cavern Club
o 25%
o New look, better venues
- EIM – George Martin
o Told them to fire Pete Best (drummer) – then hired Ringo Starr
o Please Please Me
BOB DYLAN – CHANGING THE TIMES
- Most important music initiator of the 1960s
- Best known as a song writer
- 1962 → 1964: mainly protest songs
o Anthemic tunes
- Manager – Albert Grossman
o Fought for his usiias to e treated as true artists, rather tha o office
oodities
- Dylan influenced Beatles and vice versa
find more resources at oneclass.com
find more resources at oneclass.com
- Brigig it all ak hoe – May 1965
- New Port Folk Festival – July 1965
o Plugged in electric guitar at folk festival
o Audience did not respond well
ROCK AS ART
- Dylan and the Beatles were the forefront of the transformation of rock into an art form
- Self expression
- Involves: poetic lyrical themes, being true to ones self, creative use of new technologies
- Art on album covers
- Beatles played their last concert in 1966
o Probably the main reason for this was their turn to rock-as-art music
o Need for new studio technology
- The Beach Boys – 1966
o Instead of fun in the sun – lyrics became expressions of anxious vulnerability and
loneliness
DRUGS
- Impact
- Catered to imagination
- Goal
- Dugs mystique
- Creation of bonds
YOUTH
- The size of rocks audience increased for several reasons:
1. Number of potential rock fans increased
2. Older youth
3. Growing gap between youth and their parents
SOCIAL MOVEMENTS:
CIVIL RIGHTS MOVEMENT
FREE SPEECH MOVEMENT
- Mario Savio
- Widening the gulf between adults and youth
ANTIWAR MOVEMENT
- Youth opposition to Vietnam War
- SDS
- SNCC
COUNTERCULTURE:
- At odds with and attempting to change the mainstreams values and culture
- Against middleclass
- Rock and counterculture encouraging one another
find more resources at oneclass.com
find more resources at oneclass.com
MEDIATORS:
RECORD LABELS
- Mediator between the musicians and studio technology
- Elektra
- Warner Brothers
FM RADIO
- Focused on undeserved niche markets
- Aka underground radio
- Political values were called progressive
- Influenced more than just its listeners
ROCK CRITICS
- Rock magazine
- Rolling Stones magazine
COMMUNITY AS A HUMAN BE-IN
- Held at ground zero of the counterculture in SF
- Non commercial happening
- Aims of a Human Be-In:
o Spread a new consciousness
o Heal the split in the youth movement
COMMUNITY AS A MUSIC FESTIVAL
- Derek Taylor
o Monterey Pop Festival
o Goal: to probe that rock music was an art form in the way jazz was
o Embodied hippie ideal
CHAPTER 6: THE BEST AND WORST OF TIMES (1968-1973)
CLASSIC ROCK BEFORE IT WAS CLASSIC
- Deepest batch of second rate artists
- Aerias iggest gross sellig ediu: usi
- Record label profits were due to a number of factors:
1. More rock fans
2. Change in American economic system
3. Appeal of rock to non-college youth
- Commercial promotion of rock
- Pre recorded albums
- Radio exposure
- Technological innovations
- Rock critics
MUSICIANS DOING WELL WITH SOME STRESS AND STRAIN
- More money and more freedom
- Caused some problems
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Chapter 5: the times they were a-changin" (1964-1967) We love you beatles oh yes we do. Rock was radically transformed: new genres, creators, fans, mediators. Beatlemania early 1964 well planned invasion: cultural revolution. Fab four: country in emotional state at their arrival, vocal radio djs. Ed sullivan show: drew the largest audience a tv had amassed to date, covers of rock n roll hits, mid 1950s rock n roll. First concert washington, dc (cid:862)the beatles i(cid:374) a(cid:373)eri(cid:272)a(cid:863) (cid:862)a hard da(cid:455)s night(cid:863) Manager brian epstein: cavern club, 25, new look, better venues. Eim george martin: told them to fire pete best (drummer) then hired ringo starr (cid:862)please please me(cid:863) Most important music initiator of the 1960s. 1962 1964: mainly protest songs: anthemic tunes. Fought for his (cid:373)usi(cid:272)ia(cid:374)s (cid:862)to (cid:271)e treated as true artists, rather tha(cid:374) (cid:271)o(cid:454) office (cid:272)o(cid:373)(cid:373)odities(cid:863) Dylan influenced beatles and vice versa (cid:862)bri(cid:374)gi(cid:374)g it all (cid:271)a(cid:272)k ho(cid:373)e(cid:863) may 1965.
