Kinesiology 2032A/B Lecture Notes - Lecture 12: Social Desirability Bias, Convenience Sampling, Focus Group
6 Mar 2019
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Survey research: uses questionnaires and interviews to ask people to provide information about themselves their attitudes, beliefs, demographics, and other facts, and past or intended future behaviours. Good way for researchers to study relationships among variables and ways that attitudes and behaviours change over time. Can get lots of data fast and cheap. Problem: underlying assumption that people will give truthful and accurate answers. Response set: a pattern of individual responses to question on a self-report measure that is not related to the content of the questions. Example: tendency to respond to all questions from a particular perspective rather than to provide answers that are directly related to the questions (ie. social desirability . Dif culty understanding the question unfamiliar technical terms, vague or imprecise terms, phrasing that overloads working memory, embedding the question with misleading information. Example: did your mother, father, full-blooded sisters, full-blooded brothers, daughters, or sons ever have a heart attack to myocardial infarction? : simplicity.
