Kinesiology 2250A/B Lecture Notes - Lecture 19: Netflix, Tv Now, Influence Of Mass Media
6 Nov 2017
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Document Summary
Kinesiology 2250a social foundations of sport and physical activity. Unit 8: sports, physical activity and the media. Key outcomes: media narratives, stories, sign, symbols, images. Chapter 12 overview: characteristics of the media, limitless resource just need a new game and you have new spectators, 2-way relationship: sport/p. a. and media, types of images and messages, media influence on sport/p. a. and related choices. Significance of media: dominant messages, media produce dominant (influential) messages about the sports model and about meaningful sports and p. a. participation, most people in the west drop out of active sports participation by 14-15 years old. Impact on story selection: why is there 20 articles on men"s sport for every 4 on female sport, not because the writers are sexist, but because male sport is dominant, representation, reality, presentation and representation. Types of media: print, electronic (tv video, radio audio, convergence. Media link to sports: commercial viability, making connections:
