Kinesiology 2276F/G Lecture Notes - Lecture 13: Ambivalence, Mass Media, Microsoft Powerpoint
12 Apr 2013
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Explain mi & it"s the 4 mi guidelines. Explain which the 3 types of informational interventions are & the effectiveness and drawbacks of each. Understand the main findings of ackermans" study. Arouse fear or concern about the risks of inactivity. Strategies to overcome negative attitudes toward activity. Step 2: mass media campaigns, community-wide campaigns, point of decision. What is it: counselling technique, opportunities to talk and resolve mixed feelings. What is the counsellors role: provide information, facilitate internal forms of motivation. Types of media: television & radio, pamphlets & posters, powerpoint presentations, dvds, world wide web. Effectiveness of & drawbacks to mass media campaigns. Effectiveness: reach large numbers of people, are well remembered. Engage community members & organizations in the development & delivery of physical activity information. Improvements in % of people who are active & energy expenditure. Remind people who want to be more active that they are about to have an opportunity to engage in physical activity.
