Kinesiology 2276F/G Lecture Notes - Lecture 6: Motivational Interviewing, Mass Media, Ambivalence

• School: Western University
• Department: Kinesiology
• Course: Kinesiology 2276F/G
• Professor: Craig Hall

Document Summary

Informational approaches: to change knowledge and attitudes. Behavioural approaches: to teach necessary skills for adoption and maintenance of behaviour change. Social approaches: to create environments that facilitate and enhance behaviour change. Environmental & policy approaches: to change the structure of environments; to provide better places for physical activity. Strategies to overcome negative attitudes toward activity. A counselling technique that provides people with the opportunity to talk about and resolve their mixed feelings about exercise so they can move forward with change. Shown to be effective in increasing physical activity participation, but can be costly and only reaches a small number of people. Types of media: television & radio, pamphlets & posters, websites, social media. Effectiveness of and drawbacks to mass media campaigns. Effectiveness: reach large numbers of people, are well remembered, mixed success in increasing pa. Drawbacks: do not provide adequate or sufficient information, can be expensive, may not reach target audience.