Kinesiology 2276F/G Lecture Notes - Lecture 6: Motivational Interviewing, Mass Media, Ambivalence

84 views10 pages

Document Summary

Informational approaches: to change knowledge and attitudes. Behavioural approaches: to teach necessary skills for adoption and maintenance of behaviour change. Social approaches: to create environments that facilitate and enhance behaviour change. Environmental & policy approaches: to change the structure of environments; to provide better places for physical activity. Strategies to overcome negative attitudes toward activity. A counselling technique that provides people with the opportunity to talk about and resolve their mixed feelings about exercise so they can move forward with change. Shown to be effective in increasing physical activity participation, but can be costly and only reaches a small number of people. Types of media: television & radio, pamphlets & posters, websites, social media. Effectiveness of and drawbacks to mass media campaigns. Effectiveness: reach large numbers of people, are well remembered, mixed success in increasing pa. Drawbacks: do not provide adequate or sufficient information, can be expensive, may not reach target audience.

Get access

Grade+
$40 USD/m
Billed monthly
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
10 Verified Answers
Class+
$30 USD/m
Billed monthly
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
7 Verified Answers

Related Documents