Management and Organizational Studies 2181A/B Lecture Notes - Lecture 3: Social Identity Theory, Confirmation Bias, Cognitive Bias

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2181A/B
• Professor: Tony Francolini

Document Summary

Process by which people select, organize, interpret and response to information from the world around them. Co(cid:373)(cid:373)o(cid:374) use of : 6 step perceptual process, common heuristics, categorization/ stereotypes. 6 steps perceptual process: attend to environmental stimulus, sensing, neural processing, perception, recognition/ categorization, action. Common cognitive heuristics (gestalt: social identity theory, cognitive heuristics, perception biases. Principles of perceptual organization based on the idea that (cid:862)the (cid:449)hole is differe(cid:374)t tha(cid:374) the su(cid:373) of its parts(cid:863: law of similarity, law of pragnanz, law of proximity, law of continuity, law of closure. Items that are similar tend to be grouped together: people see vertical columns of circles and squares. Reality is organized or reduced to the simplest form possible: people see a series of circles rather than more complication shapes. Objects near each other tend to be grouped together: people see circles on the left in columns and the circles on the right in rows.