Management and Organizational Studies 2275A/B Lecture Notes - Lecture 3: Baby Boomers, Root Mean Square, Competitive Intelligence

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2275A/B
• Professor: Philip King

Document Summary

Corporate partners: parties that work with the focal rm are its corporate partners, ex. Nau clothing using manufacturing partners around the world to develop new fabrics- working closely with partners to innovate, used sheep wool from animal friendly ranching industry"s. Easy to spot visible nuances that are particular to a country, such as dress, symbols, ceremonies, language, colours, and food preferences, and more subtle aspects, which are trickier to identify. Very af uent, spending patterns not in uenced by economy. Highly educated, work in managerial and executive roles. Barely suf cient to cover basic needs ex. Economic changes that affect the way consumers buy merchandise and spend money. In ation: the persistent increase in the prices of goods and services. Interest rates: represents the cost of borrowing money. Marketing to children: child obesity has doubled > centre for science and the public interest has proposed.