Management and Organizational Studies 2275A/B Lecture Notes - Lecture 3: Panel Data, Data Mining, Root Mean Square
6 Feb 2017
School
Department
Professor
Document Summary
Mcdonalds wants to gain insight how to set a price for and market its latest combo meal. Net ix data: when/what/how much you watch - correlations make recommendations to subscribers: ex. Syndicated data: data available for a fee from commercial research rms such as symphony. Iri group, national dairy panel, nielsen, leger marketing: consumer packaged goods rms that sell to wholesalers often lack the means to gather data directly from the retailers that sell their products. Scanner data: a type of quantitative research that uses data obtained from scanner readings of. Primary data collection techniques observing consumer behaviour, focus groups, surveying can be tailored to t the research question more expensive and takes longer requires extensive training and experience to be unbiased and reliable. Qualitative research: attempts to begin to understand the phenomenon of interest; also provides initial information when the problem lacks any clear de nition: following social media sites, in depth interviews,
