Management and Organizational Studies 3420F/G Lecture 1: market research class 1 readings

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3420F/G
• Professor: Sean Hingson

Document Summary

Reading 2: students are better off without a laptop in the classroom: new research by michigan state suggests laptops do not enhance classroom learning, because we are more engaged in social media and other non-academic content. Disruptive effect tended to use the internet more, had lower exam scores, and showed a negative relationship between internet use and exam performance. It could be that the use in class is a reflection of habit or addiction. In addition to 40 mins spend surfing web, students reported using their phone to text for an additional 27 mins: overall conclusions: taking notes by hand is more effective. Laptop use is rarely used for productivity and therefore there is little upside with a clear downside: related research shows that multitasking laptop use distracts classmates. Reading 3: students" use of laptops in class lowers grades: canadian study. Students in 1st experiement who multitaksed averaged 11% lower on the test.