Media, Information and Technoculture 1020E Lecture Notes - Lecture 4: Technological Determinism, Determinism, Marshall Mcluhan
18 Sep 2016
School
Department
Professor
Document Summary
Cool: requires participation, requires more senses, lower degree of engagement, more room for imaginative effort and participation. Hot: absorbs one sense (imax, linear, spoon fed, total encompassing. There was a trade off between media taking completely over our senses, and those that allowed some degree of attachment but created the opportunities for greater critical thought and a more alert involvement. Media has changed our senses, they alter us at a bodily level. The media work us over, like a good massage. What gets extended outward isn"t just a physical sense, but iur psychology our mind our nervous sstem starts to be put outside us. Throughout previous evolution, we have protected the central nervous system by outering this or that physical organ in tools, housing, clothing, cities . The new electronic independence re-creates the world in the image of a global village. Techno-optimist: someone who saw technology a driving towards the steady betterment of the human condition; technofile.
