Media, Information and Technoculture 1020E Lecture Notes - Lecture 9: Streaming Media, Watching Movies, Cybernetics
11 Dec 2017
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Document Summary
Ex-machina is a digital commodity delivered via streaming media, and is a text. Containing representations of informatization, class, immaterial labour, the culture. Industry, binarism, surveillance, cybernetics, big data, the sublime, and the. Mcluhan: breaks down boundaries of simple binary distinctions between different systems (extensions and effects) Cinema = industrialize, centralized, inflexible (group + experience is the same) Different types of watching movies phone vs. in theaters. Phone: cheated of seeing a cinema, individual, portable, easier access, always available". Streaming: informationized of info on film, loss of effect, gain customization. Political economy: culture of industry and ex machina as a product. Relation between politics and economics (media and $) Hollywood as mass cultural production: movie industry big studies are similar to car assembly lines. Products: standardized, repeatable plots, recycled stars, high tech, rationalized production methods. Ex: same technique done in trailers ( sameness" - colour, music, lake of variety) Culture = commodity, good made for sale.
