Media, Information and Technoculture 1050A/B Lecture Notes - Lecture 2: Visual Rhetoric, News Broadcasting, Media Studies

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 1050A/B
• Professor: Norma Coates

Document Summary

Part 1: media and meaning: a media object is three things, 1. An artefact: media object in its physical form, even if 1s and 0s (streams, downloads: form media comes in, 2. A commodity: have economic value to gain access to media product: 3. Part 3: semiotics (semiology: semiotics: approach to reading a text, understanding how text make meanings, understand why we can assume things about products, helps us uncover norms that seem natural but are not, 1. Uncovers systems of meaning (images, colours, gestures: 2. Call attention to structures of signification (making meaning: 3. Reveals arbitrary nature of meaning (no foundational reasoning ex. Why blue means boy, pink means girl: 4. Assumes media texts as constructions (medias attached to things are not natural: 5. Iconic signs: physical resemblance of sign and object: ex. Indexical: defined by cause and effect: ex. Effect of using dish soap before and after: ex.