Media, Information and Technoculture 1050A/B Lecture Notes - Lecture 1: Media Studies, Television Set, Tim Hortons

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Ta office hours: tues 12-1 grad club (middlesex college, thurs 12-1 fnb 2011, fnb 4050 wed 11:30-1:30. How do we know what we know: social norms that we have learned since birth. Tells us : who is important, what is important, what people and groups are like, how we think and behave. Common-sense not always seen: often portrayed through stereotypes. Media (content based: television, books, recordings, blogs, newspapers, video games, social networks, streaming platforms, advertising, magazines ect . Mediums (we experience media through mediums, these bring you content: smartphones, computer, radio, television set, game console. Entertainment: film and television, music industry, content providers (rogers, bell) Social media as/instead of the media : facebook, twitter. Introducing a photograph allowed a detailed image to be shared on a mass scale: telephony. Immediacy: allows one to one communication over distance, mass media, mass communication, enabled people to think for themselves, film, enjoyment of entertainment, connects modes of communication, phonography, 1890"s.

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