Media, Information and Technoculture 2153A/B Lecture Notes - Lecture 9: Star Trek Continues, Fan Film, Samizdat
10 Nov 2016
School
Department
Professor
Document Summary
Simple vs. mass vs. niche/individual audiences: assumption that the mass audience just accepts whatever is put before it, critics start to challenge this, there are niche audiences within a mass market. Often characterized by relationship between (cid:494)source(cid:495) and (cid:494)receiver(cid:495): Segmented by geography, demographics, psychographics, behaviour, etc. and take between the people who are involved: trying to capture people(cid:495)s attention, spectator paradigm, breakdown in utilitarian terms, think about the different ways that constitute audiences. Ethnographic techniques used (participant observer, interviews, focus groups, etc. : anthropologists embed themselves within the community, trying to maintain objectivity. More nuanced understanding of audiences parallels theories of subcultures. Smaller-scale, limited to scenes (is this true?) relationship: danger of stereotyping and sensationalism (cf. Star trek aired 1966-1969 on nbc: started out clean cut, but then there were space hippies and things, allegorized current issues like racism and gender roles in a fantasy like that on it influences setting. This often achieved through representation in wider popular culture.
