Media, Information and Technoculture 2154F/G Lecture 1: Lecture 1 Notes
30 Jul 2018
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*full caps/italicized vocabulary you need to know. Psychology is at the heart of the market place (central to the world of marketing) Freud founded the psychoanalytic school of thought (unconscious mind: the mind is built in a series of layers id, ego, superego. Id most primitive part of the human mind. Impulsive, child-like, guided by the pleasure-principle (demands pleasure and satisfaction: superego moral policeman of the mind. Subconscious mind = dangerous instincts (sex animals) Split between the conscious mind and the unconscious desires. One of the most influential americans largely responsible for. Father of pr (founded the field in the 1920s) Combined psychoanalysis with group psychology: have to understand the way people behave, first to realize that you could influence the masses without them knowing it. Wilson = a liberator of the people this campaigned transformed him into a hero. Bernays sees how europeans react to wilson (like a celebrity) and sees that it"s easy to tap into their emotions.
