Media, Information and Technoculture 2157A/B Lecture Notes - Lecture 3: E-Commerce, Adsense, Time Translation Symmetry

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 2157A/B
• Professor: Grant Campbell

Document Summary

First enduringly successful search engine since the invention of the. Solved the scalability problem: the ability of a system to retain its integrity and its performance when the amount of work dramatically increases. Treats links as votes in favour of a particular document. Ranks documents in order of quality, with the best at the top. Earliest examples of what kelly talks of the act of cognifying. By answering the proxy question, you end up answering, to some extent, the hard question. What"s cool about this: it scales, it gets better, the larger the dataset grows, and the broader the dataset reaches (ranking more accurate with the larger number of links its dealing with) Adds along the top (different kinds, shop on google, links) Some searches are limited to particular geographic region. Come from the common source, development of google adwords (most influential thing that changed the web as a place of commerce)