Media, Information and Technoculture 2200F/G Lecture Notes - Lecture 5: Multiple Choice, Flapper, Redone
17 Sep 2016
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Document Summary
Invented new ways of thinking about these concepts. We ways of dealing with images and texts. Dictionary: form of political rule that goes back to the greek; dominance. Class relations: marist: ruling class exerts hegemonic kinds of power over the other classes (bill gates, steve jobs and software creators they"re hegemonic in this respect as they create the outlets we all use= becomes ubiquitous) Questioning culture if its about political rule between classes then he sees it as a question of culture. Hegemony: whole lived social process could have ideological disagreement with apples manufacturing methods but hard to get away from it"s hegemonic interactions ideology- set of ideas. Hegemony- set of practices ideology is applied to the consciousness of dominant and subordinant classes: ruling class and class that rules against, refusal to equate consciousness with working class ideology. Hegemony isn"t a false consciousness or manipulation but a whole body of practices and expectations- energy, imagination, perceptions- shared sense of reality.
