Media, Information and Technoculture 3216F/G Lecture Notes - Lecture 1: Barter, Unintended Consequences, False Consciousness

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Culture is a set of shared values and meanings in society. Mapping of the norms of culture (cross culture?) Stagnant - like doing a survey and looking at culture/society - people are changing too. Very little that is definitive in our culture. Pre-capitalist (200,000 bc - 1500 ad): hunter gatherer consumption. Hunter gatherer - over consuming was a sin. They were conscious of the long term over consuming, you"ll wear out the resources. from feudalism to capitalism pre-modern to modern exchange relations. Premodern - not based on money, based on barter or gift/reciprocity. Capitalist (where we create out own person and environment) Overconsumption = sin, systemic crisis consumption = destruction, wasting away consumption. = status marker, desirable overconsumption = success, systemic survival. We have so much stuff that we have an over supply of things (was not like this long ago - we used to have demand > supply) people get fired for not making people consume enough.

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