Psychology 1000 Lecture Notes - Lecture 34: James W. Pennebaker, Online Dating Service, Deodorant
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Propinquity physical proximity increases chances that 2 people will come into contact. Bossard (1932) -- 50% of brides and grooms lived within 20 blocks prior to marriage and 30% within 5 blocks. Mere exposure with repeated exposure to something, you end up liking it more and more. "for mayorthe honorable pulvapies" -- put these all around the town to advertise foot deodorant and it ended up winning cause people just saw it all them time. Grush et al. (1978) -- #1 indicator of who will get elected is how much did they spend on advertising and how well they got their name out there. Kleinke et al. (1986) -- studied best opening lines. Harari & mcdavid (1973) -- 4th and 5th grade teachers marking papers with names being changed and the name makes a difference for the grade even though its the same paper.