Psychology 1000 Lecture 40: Social Influence

• School: Western University
• Department: Psychology
• Course: Psychology 1000
• Professor: Dr.Mike

Document Summary

Norms: conventions, customs & laws that apply to a group"s behaviour. Conformity: a change in attitude, belief or behaviour brought about by the real or imagines pressure from others: conflict resolved temporarily by going along with the group. Models our behaviour may be shaped by models, even in absence of direct intentional influence: response disinhibition - model performs desired, but prohibited act. Increase in suicides following highly publicized suicides in. 1950-1969 (200 after m. monroe in 1962: response facilitation - model performs legal behaviour & then we copy. Wells & petty (1980) nod head while talking to people, people will agree with you. Informational: group gives information that individual can use for rational decision likely to result in private acceptance. Normative : pressure maintain group consensus don"t rock the boat likely to result in compliance: asch"s conformity studies line lengths. 18 trials (12 are critical trials where they give wrong answer} result: about 33% conformity.