Psychology 2054A/B Lecture Notes - Lecture 9: Pharyngeal Reflex, Norm (Social), Impression Management
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Social groups (cultures, religions, families, friends, etc) develop sets of values and schemas about food: attitudes, social norms. Social norms are implicit codes of conduct that provide a guide to appropriate action. Value of food is determined and agreed upon within a social group based on socially held beliefs. In order to get beliefs or values about food, you need to have different attitudes and social norms that develop. What is the importance/meaning of food: the a(cid:374)s(cid:449)e(cid:396) to this (cid:395)uestio(cid:374) shapes o(cid:374)e"s (cid:448)alues. Value of foods extend beyond the energy in food: physical. Location, rarity of food, special occasion: mental/reward, effort, time, cost and benefits. Mai(cid:374) sou(cid:396)(cid:272)es of a g(cid:396)oup"s (cid:271)eliefs a(cid:396)e attitudes, (cid:374)o(cid:396)(cid:373)s. Behavioural beliefs: perceptions about the likely consequences of a behaviour- lead to attitudes toward foods, subjective because it is our perception of what the consequence is. Multiple beliefs about foods may be combined to determine the prevailing attitude toward eating behaviour: e. g. , bananas- behavioural beliefs.