Psychology 2070A/B Lecture Notes - Lecture 4: Bedpan, My Humps, Group Cohesiveness

• School: Western University
• Department: Psychology
• Course: Psychology 2070A/B
• Professor: Graeme Haynes

Document Summary

An attitude is an individual"s evaluation of a target. Target might be a person, object, an issue, a group , a behaviour. Positive or negative attitude, example: like hair when on head, not when in shower drain. Positive about alcohol on friday night, negative about it on saturday morning. Why do we evaluate: object-appraisal function, determine whether att. Object is +++ or --: adaptive value, value-expressive function, allow us to convey identity to others. Attitudes can stem from three sources: affective reactions (emotions, cognitive appraisals (beliefs, assessment of past behaviour. : come to like song playing during first kiss. How about the soup served in a clean used diaper or your favourite cookie, after falling in the grass at the parks. Take -home message: attitudes can easily be influenced by associations. Ps viewed slides of a woman going about daily routine. Interspersed subliminal exposure to either positive or negative images.